New EIA Board Members


We are pleased to announce  the following nominees  have been appointed to the

Events Industry Board of Management

Daniel Ashton, Director, Gravity Group
Daniel Ashton has been involved in the events industry since he was 15 with his mobile DJ business Gravity Entertainment. At the age of 21 he started Boost Mobeel Perth, the world’s first mobile version of Boost Juice. The business has grown quickly and now employs over 40 staff and attends almost all of Perth’s major events. He has been a member of the EIA since 2004 and has built many professional business relationships over the years. Daniel has grown up in Perth and has also been around most of Australia. In 2008 he won the SBDC Young Entrepreneur award and a 40under40 award. Again in 2012 he won a 40under40 award. His Boost Mobeel business has been featured in the state’s major newspapers, Today Tonight and Undercover Boss. He’s a very passionate and driven individual who looks forward to taking on the challenges that face the events industry at the moment.

What can you contribute to the Association?

I have been on the board for several years and feel my industry knowledge means I can offer rational and well thought out arguments on issues that might arise

Graham Cole, Sales and Marketing Manager, Quality Press

I’m a hands on sales and marketing professional who is passionate about delivering great customer service and positive business outcomes. My work history spans over 30 years in various management roles, with large multi-national corporations, an international franchise chain and small locally run businesses. I have a proven sales aptitude that includes outstanding negotiation and communication skills, with emphasis on customer satisfaction and retention, the ability to interpret analytical data and problem solve and present to internal and external stakeholders.

What can you contribute to the Association?

Organised and diligent with a comprehensive background in sales, planning, budgeting, employee management, trade practice and customer contact strategies, I can bring ideas and experiences that will make a positive differenceI’m equally passionate about businesses being active within their communities and in my role at Quality Press, I have developed partnerships with a wide range of business and associations, such as
Lifeline WA, Chamber of Arts & Culture WA, Perth Convention Bureau, Events Industry Association, Pride WA, Perth International Jazz Festival, Food Truck Rumble, Jump Climb Events – Beauvine, Noodle Palace, Beaufort St Festival, Fairbridge Festival, Open House Perth, Truffle Kerfuffle.

Quality Press also provides sponsorship support to the Revelation Film Festival and Telethon Community Cinemas.

Kylie Dalton, Managing Director, Absolute Edge Media

I have been in Marketing for over 28 years. Beginning my career in Public Relations as the first female to get in to the Public Relations Armed Corps, I enjoyed the challenge of crossing barriers and boundaries many times during my stay in the Australian Army, and believe that it set me up well for my future in business.After many years within corporate organisations leading and driving my teams from the front I wanted to see that experience fold into my own company. Starting Absolute Edge Media in 2010 I have seen the growth of the digital world and especially social media marketing. The opportunities to drive branding and sales for events through social media is exciting and fast paced. The knowledge I have for this industry will not only serve my clients but helps with all of my volunteer work.

What can you contribute to the Association?

Having sat on two boards previously and working with clients that require board presentations I feel I could contribute with knowledge and understanding of how the EIA can grow. I would bring my networks and connections as well as my industry experience in the field of events. And I play well with others.

Jeff Georgiou, Managing Director, Mega Vision Sound and Lighting

I am fortunate to have worked in a variety of industries over the course of my 30+ year career; from construction to carpentry, hospitality to events and audio-visual. Audio-visual has always been my passion and I started my first business venture back in 1991; back then we were doing video walls with the old picture tubes. In 2001, I established my current business – Mega Vision Sound and Lighting. Over the years, Mega Vision has become one of WA’s leading audio-visual providers; we offer equipment hire; design, sales and installation; and production services for events of all sizes and scales. We are also WA’s leading provider of big LED screens; some of our projects have included Perth International Airport, Perth Train Station, Crown Perth, HBF Stadium and a variety of pubs. We have come a long way from the picture tubes! Having worked in hospitality venues for many years, I have first-hand experience of the industry and understand the demands of event coordination and venue management. I have managed pubs, bars and clubs and dealt with all aspects of running a venue– from coordinating security personnel and staff, through to logistics, day-to-day operations and event planning and operation. This experience, along with my carpentry and construction background, has given me the insight and confidence to take on any project. I am fortunate that Mega Vision is surrounded with people with purpose, knowledge and integrity; that is incredibly valuable to me and one of the many reasons why I still love doing what I do today.

What can you contribute to the Association?

I am level-headed, pragmatic and genuinely want to represent other EIA members’ views to the industry at large, as well as push for support and funding from local government. We are, and have been, facing challenges in the industry due to the economic downturn. I believe our association needs, perhaps more than ever, continued strong representation from its Board to push for government support and changes to regulations where necessary. I have worked with and for many different organisations – from local government councils to event planners, hotels, pubs and security firms, – so I believe I have a genuine understanding of the different products and services that are available. To this end, I believe significant information has to be presented to government councils and/or event divisions who believe that one quote is the same as the next, as very often they are not comparing ‘apples for apples’. I want to protect and support our members; make each other aware of those rogue companies in our industry. Unfortunately there are those that severely undercut other providers, with sub-standard equipment and skill level, and do not adhere to industry standards. There should be an accreditation to recognise those members who are adhering to industry standards and sub-standard companies in the industry should be rejected until they comply. This will hopefully serve to protect and support our members and demonstrate the importance of compliance to industry standards to government councils and others. Furthermore, I also want to encourage the use of Australian-certified products – products that adhere to Australian regulations and global safety standards. We, as an association, need to band together to protect our enterprises, and I am absolutely dedicated to supporting our members in this way.

Darren Heath, Managing Director, Stage and Studio Productions

As the owner and Managing Director of Stage and Studio Productions (SSP), Darren has been fortunate to have worked with exceptional local, national and international brands. The success Darren and SSP has enjoyed stems from his passion for the event industry and after 35 years of service to the industry, he sees the need to put back at grass root level.With a sound company structure in place and a professional team to run the day to day operations for the Perth based market, Darren now focuses on touring nationally and internationally producing events for SSP’s major clients. Darren’s diverse career has seen him as Production Manager in Melbourne, Brisbane, Perth, Christchurch, London and Bali.

What can you contribute to the Association?

As a long standing member and board member of EIA, Darren now believes his role is to promote both the industry and its values to clients and to assist the next generation of personnel to develop the same passion he’s enjoyed for the events industry. It’s about education, ethics and integrity.

Michael Scott, General Manager, Perth Arena

Michael Scott was appointed General Manager of Perth Arena after successfully fulfilling a senior management position during its highly anticipated opening.

This year Mr Scott was recognised by international industry authority Billboard as one of the world’s leading arena executives, in fifth position globally for the category.

Having held senior leadership roles at a number of outdoor stadia, performing arts theatres, racecourses, airports and five-star hotels, Mr Scott’s successful career spans over 30 years.

A well-known and respected Western Australian, Michael currently sits on the board of the Venue Management Association (Asia Pacific), he is the current President of the AHA’s Tourism Division and in 2013 was inducted into the Restaurant and Catering Australia Hall of Fame.

Mr Scott has also been at the forefront of industry training in Western Australia for many years while sitting on various educational institution boards

What can you contribute to the Association?

I have long advocated the bringing together of venues, the private sector and government to make cities more vibrant and exciting destinations, while providing long-lasting economic benefit to their communities.

Hugh Singe, Managing Director, Event Health Management

Hugh Singe Hugh has a background in risk management, safety planning, emergency operations and event health delivery. His experience extends across an array of major events throughout Australia, New Zealand, South East Asia, United Kingdom and the United States. He has managed health services at major events and venues including music festivals, concerts, sports, mass participation events, obstacle courses, arenas and stadiums.As the Managing Director of Event Health Management, Hugh provides the unique perspective of a specialist at the front of dynamic changes to the way healthcare and medical services are provided to patrons and stakeholders of events in Western Australia. He is passionate about the support offered to event managers and stakeholders to ensure the best possible event experience is extended to their patrons during times requiring medical and emergency management.The diversity of Hugh’s background broadens the representation of the board and helps to strengthen the EIA’s position as the peak representative body for Western Australia’s rapidly evolving event industry.